From Planning to Dynamic Simulation: Store Design with RetailFlow Analytics

Evaluate store plans through scenarios

RetailFlow Analytics is a browser based simulation tool we develop to explore circulation, crowd density and checkout queues in store layouts. Architects, interior designers and store teams can compare layouts under a consistent set of assumptions.

Inputs and workflow

The process starts with an SVG floor plan and its scale. Shelves, checkouts and circulation areas are defined, followed by visitor numbers, destinations, waiting times and behaviour scenarios. Virtual agents move according to these inputs.

Outputs to examine

• Movement paths and circulation density on the plan.
• Scenario dependent checkout queues and potential bottlenecks.
• Heatmaps of time spent and interaction within areas.
• Simulated occupancy, duration and queue indicators.

Interpreting the results

These indicators are simulation outputs based on selected assumptions, rather than measurements from a real store. Maps labelled as interaction or revenue should not be interpreted as actual sales or turnover data. A scenario does not guarantee increased revenue, proven design performance or a safe evacuation capacity.

Layout decisions should also consider site observations, operating data and relevant professional assessments. Comparisons should state the plan scale, visitor behaviour and other scenario inputs.

Current access and project scope

This page introduces our development approach and tool scope. Contact the Parametrically team for the current version, access, supported inputs and a project specific scope. Explore our other tools in WorkBench.